If you watch big red carpet arrivals – think the Academy Awards, Emmys, Grammys – you will notice these events run smoothly despite requiring large-scale organization, which means everything has been planned meticulously, including anticipating any issue that could occur so that neither the show, nor the guests get affected.
With years of experience working on all types of red carpet arrivals, from store openings to private parties, fundraisers and big Hollywood movie premieres, we thought it would be a good idea to provide you with a few tips to help you create a successful red carpet arrival, just like those Hollywood big wigs!
1. Select the right event carpet: Make sure you have the right size to cover the arrival area at the venue you will be using and, in addition, you might want to customize the red carpet with your logo or movie title to make it stand out.
2. Create a red carpet order: Because you don’t want to have your guests stepping on each other’s toes, you can not only create a schedule for your guests to enter the red carpet but also assign distinct areas to walk and pose for pictures.
3. Make your red carpet arrival weather-proof: if it’s winter in New York, you might consider renting a tent (you can even get it customized) to cover your runner as well as heaters.
4. Privacy and security: if it’s on the street, you might want to close the block – and you will need appropriate city permits – set up barricades or privacy hedges, without forgetting about security staff.
5. Get great red carpet coverage: rather than just being self-congratulatory, a red carpet event should create a buzz for your movie, charity, store or whatever you are promoting. So make sure to send press releases, contact the press and use social media to let everybody know about your event.