Are you planning a big event in the future? If so, you’ll want to make sure you get plenty of media coverage. If you get the right kind of coverage, you’ll be able to get a lot more out of your event.
Thankfully, there are a lot of things you can do to increase your chances of getting coverage. Here are a few things you should try.
1. Send Out Press Releases
A lot of news outlets rely on press releases when it comes to stories. If they get a press release at the right time, they’ll post it up as soon as they can.
You don’t need to work with a PR company in order to send out press releases. It’s easy enough to do it on your own. Make sure all the big outlets are aware of your event.
2. Take Advantage Of Social Media
If your event is getting a lot of attention on social media, sites will naturally want to cover it. Post updates from your event on a variety of social media sites. Make sure you use a number of different hashtags. You should be able to get people excited about your event.
3. Contact Every Outlet That Might Be Interested in Your Event
Make a list of the outlets that might be interested in your event. Look into radio stations, local news outlets, and more. Don’t just shoot for the biggest sites around. Sometimes, a smaller news outlet may actually be able to get you more attention.
4. Invite VIP Guests
Having VIP guests such as celebrities and local personalities will increase your chance getting journalists in and press coverage afterwards. In that case, we recommend setting up a small step and repeat backdrop, red carpet, velvet rope and even a press riser for photo op.
5. Hire you own photographer
Have your own photographer on site to have pictures and recap of your event, which you can use in you blog, on social media and send to outlets.
If you follow these tips, you should be able to get plenty of media coverage for your next event. Make sure that your event gets the kind of attention that it deserves! If you get plenty of write-ups from the media, you’ll be able to capitalize on that success in the future.
